The Fit Press Room

There’s always someone talking about Fit! Check here for recent news about the Fit Family, including press releases, media mentions, awards, philanthropy and shout outs.
 
 

Groundbreaking Ceremony for Historic Plunge & Fit Mission Beach with CBS News 8

Published: January 30, 2017
Groundbreaking Ceremony for Historic Plunge & Fit Mission Beach with CBS News 8
Fit Athletic Club is proud to announce the Groundbreaking Ceremony that will commence the restoration of the Historic Plunge and the start of an exciting new expansion: Fit Mission Beach. Watch the full story here with CBS News 8 San Diego.

CW 6 Summer Smash Workout

Published: July 27, 2016
CW 6 Summer Smash Workout
The CW 6 San Diego took over Fit’s Outdoor Fitness area for a Summer Smash Workout! Watch all the live coverage here.

Fox 5 All Star Game Day

Published: July 12, 2016
Fox 5 All Star Game Day
Fox 5 San Diego stopped by with some celeb friends and took over or balcony for the 2016 All Star Game!

CW 6 All Star Weekend

Published: July 8, 2016
CW 6 All Star Weekend
The CW 6 San Diego took over Fit Athletic during MLB All Star Weekend! Sports stars, TV Celebs and more stopped by!

A-List San Diego: Fit Voted Top Gym

Published: May 17, 2016
A-List San Diego: Fit Voted Top Gym
Fit Athletic Club was voted Top Gym in San Diego’s 2016 A-List Contest.

Pomerado News: 2016 Best of Inland

Published: May 13, 2016
Pomerado News: 2016 Best of Inland
Pomerado News 2016 Best of Inland Reader’s Poll voted Fit Athletic Club Carmel Mountain Ranch Top Gym.

Discover SD names Fit, Top Trainers in San Diego!

Published: January 21, 2016
Discover SD names Fit, Top Trainers in San Diego!
We are proud to be ranked Top Personal Trainers in San Diego from Discover SD! Find out what makes our Fit Trainers the Best of the Best here.

Fox 5 2016

Published: January 12, 2016
Fox 5 2016
San Diego’s Fox 5 Fitness tips featured at Fit Athletic Downtown. Featuring from Group Exercise director Connie Cook and General Manager, Mike Mitchell! Watch all 4 clips now.

“New Year, New You” Live segment on San Diego’s CW6

Published: January 4, 2016
“New Year, New You” Live segment on San Diego’s CW6
San Diego’s CW6’s “New Year, New You” At Fit Athletic Downtown. With Fit Tips from General Manager, Mike Mitchell! Watch here

Union Tribune: Fit Athletic declared “The People’s Gym”.

Published: September 3, 2015
Union Tribune: Fit Athletic declared “The People’s Gym”.
The San Diego Union Tribune names Fit Athletic, “The People’s Gym. Read how Scott Lutwak started it all here.

Discover SD: ‘Kickass Entrepreneur,’ Fit owner Scott Lutwak

Published: September 1, 2015
Discover SD: ‘Kickass Entrepreneur,’ Fit owner Scott Lutwak
Get pumped with the man behind Fit, Scott Lutwak. Read the “kickass” article here.

Pomerado News: Fit Athletic Club offers ‘country club’ environment

Published: June 24, 2015
Pomerado News: Fit Athletic Club offers ‘country club’ environment
Looking for a gym you can enjoy with the whole family? Try Fit Athletic Club in Carmel Mountain Ranch. Read the full article here.

Fit Solana Beach Trainer Brian Mahon Featured in Discover SD Magazine

Published: June 11, 2015
Fit Solana Beach Trainer Brian Mahon Featured in Discover SD Magazine
How to get beach body ready with Fit Solana Beach Trainer Brian Mahon. Read the full article here.

Del Mar Times declares Fit Solana Beach a one stop shop for a healthy lifestyle –

Published: June 3, 2015
Del Mar Times declares Fit Solana Beach a one stop shop for a healthy lifestyle –
Fit Athletic Club Solana Beach has everything you need for a healthy lifestyle. Read the full Business Spotlight from the Del Mar Times here.

UT Best of: San Diego Best Health and Fitness Club 2015 Nominee

Published: June 1, 2015
UT Best of: San Diego Best Health and Fitness Club 2015 Nominee
Fit Athletic Club: Top nominee for the San Diego’s Best Health & Fitness Club 2015.

Discoversd.com names Fit Athletic Club Carmel Mountain “Best Pools in San Diego”

Published: May 14, 2015
Discoversd.com names Fit Athletic Club Carmel Mountain “Best Pools in San Diego”
Fit Athletic Club Carmel Mountain has been awarded as one of the best pools in San Diego to visit this summer to beat the heat. Click here to read the full article.

Scion: Where to get Fit in San Diego

Published: May 1, 2015
Scion: Where to get Fit in San Diego
Scion presents: Where to get Fit in San Diego. See listing here.

“Corporate Wellness Programs Strengthen Businesses” – San Diego Downtown News

Published: March 6, 2015
“Corporate Wellness Programs Strengthen Businesses” – San Diego Downtown News
Red Door Interactive CEO Reid Carr is one of several local business owners who have chosen Fit as their health & wellness partner. Click here to read his interview with San Diego Downtown News.

“Fit Four Life” – FINE Magazine Feature

Published: March 1, 2015
“Fit Four Life” – FINE Magazine Feature
Fit Solana Beach and Carmel Mountain Ranch are described as some of San Diego’s hottest new fitness facilities in FINE Magazine’s – “Fit Four Life” article. Click here to read

Discoversd.com Names Fit Solana Beach & Fit Carmel Mountain “Best New Gyms in San Diego”

Published: January 7, 2015
Discoversd.com Names Fit Solana Beach & Fit Carmel Mountain “Best New Gyms in San Diego”
DiscoverSD.com names Fit Athletic Solana Beach and Fit Athletic Carmel Mountain “Best New Gyms & Fitness Spots in San Diego” Click here to see the article.

“Luxury Gym Keeps San Diego Companies Fit” – Discoversd.com

Published: January 4, 2015
“Luxury Gym Keeps San Diego Companies Fit” – Discoversd.com
Locally headquartered companies such as Red Door Interactive, Houzz, Bumble Bee Foods and Digitaria enjoy the benefits of corporate gym membership plans at Fit Athletic Club. Read the article

Fit Solana Beach Featured on Fox 5 San Diego News

Published: January 1, 2015
Fit Solana Beach Featured on Fox 5 San Diego News
Fox 5’s Heather Lake goes over gym etiquette and covers special workout tips in news segments featuring Fit Solana Beach, CA. Watch Fox 5 San Diego Video: Gym Workout Warmup Watch Fox 5 San Diego Video: Proper Gym Etiquette

San Diego Business Journal – All Fit Athletic Club Café Profits Benefit Local Homeless Shelter

Published: December 30, 2014
San Diego Business Journal – All Fit Athletic Club Café Profits Benefit Local Homeless Shelter
San Diego Business Journal highlights a recent kitchen dedication ceremony led by city council member Todd Gloria at Connections Housing, San Diego’s newest homeless facility. All Fit Athletic Club café profits benefit Urban Angels, a nonprofit organization which provides all feeding services at the facility. Click here to see the article.

Discoversd.com “Street Style” features Fit Downtown Trainers & Members

Published: December 26, 2014
Discoversd.com “Street Style” features Fit Downtown Trainers & Members
Fit Athletic Downtown San Diego members & staff share their favorite fitness fashion trends for the year. Click here to view the online article and photos.

Local Homeless Shelter Kitchen Dedicated to Urban Angels by Todd Gloria

Published: December 22, 2014
Local Homeless Shelter Kitchen Dedicated to Urban Angels by Todd Gloria
Fit’s nonprofit, Urban Angels, was mentioned in a San Diego Magazine “Charity News” article covering local charitable happenings & events. Click here and scroll down to find a short excerpt about the Connections Housing kitchen dedication ceremony. Click here to watch a brief event video!

Fit Wins “Best Gym in San Diego” in the 2014 A-List Contest

Published: August 26, 2014
Fit Wins “Best Gym in San Diego” in the 2014 A-List Contest
Fit Athletic Club wins first place in the San Diego A-List contest for “Best Gym in San Diego”, knocking out 78 local gym nominees. See the Fit award page on the A-list site. Thank you San Diego!

“Best North County Gym Expansion” – San Diego Magazine

Published: March 3, 2014
“Best North County Gym Expansion” – San Diego Magazine
San Diego Magazine gives Fit Athletic Club the title of “Best Gym Expansion” in their “Best of North County” issue, thanks to new locations in Solana Beach and Carmel Mountain Ranch. Click here to view the article.

ClubIndustry.com – Fit Acquires Two Frog’s Fitness Clubs in San Diego

Published: February 24, 2014
ClubIndustry.com – Fit Acquires Two Frog’s Fitness Clubs in San Diego
Fit Athletic Club, which has locations in San Diego and Houston, has acquired two Frog’s Fitness clubs from Club One, San Francisco. Read more (email registration is required for full access) Or view the PDF version here

San Diego’s Best Gym – SD Downtown News Reader’s Choice Awards 2013

Published: February 14, 2014
San Diego’s Best Gym – SD Downtown News Reader’s Choice Awards 2013
Fit Athletic Club – Downtown San Diego wins “Best Gym in San Diego” for 2013! View the February 2014 San Diego Downtown News “Reader’s Choice” issue online

Fit Athletic Acquires Clubs in Solana Beach and Carmel Mountain Ranch

Published: January 27, 2014
Fit Athletic Acquires Clubs in Solana Beach and Carmel Mountain Ranch
Fit is so proud to announce the acquisition of clubs located in SOLANA BEACH and CARMEL MOUNTAIN RANCH! Thank you to all of our loyal members and dedicated staff for making this possible. We are so excited to expand and bring our lifestyle brand of health, fitness and positive energy to beautiful North County in 2014. We can’t wait to Fit-ify the gyms and turn them into the BEST health & fitness clubs you’ve ever experienced. Former Frog’s members, we are so excited to welcome you to the Fit Family. Please read our Welcome Letter. For questions about multi-club access, please contact your membership counselor. Please click here to learn about how you can partner your North County business with our Fit Perx program. The new clubs are located at 511 S Hwy 101, Solana Beach, CA 92075 (formerly Frog’s Fitness – Solana Beach ) and 12171 World Trade Dr, San Diego, CA 92128 (formerly Frog’s Fitness – Carmel Mountain Ranch).

DiscoverSD “Top Ten San Diego Gyms & Health Clubs” – January 2014

Published: January 3, 2014
DiscoverSD “Top Ten San Diego Gyms & Health Clubs” – January 2014
Undoubtedly the sexiest gym in San Diego and the preferred meeting spot for slim socialites, buff industry hipsters and downtown professionals alike, FIT is way more than just a pretty face. View article here

SD Downtown News – Readers Choice Awards 2012 – “Best Gym & Best Personal Trainers”

Published: December 3, 2012
SD Downtown News – Readers Choice Awards 2012 – “Best Gym & Best Personal Trainers”
San Diego Downtown News Readers vote Fit Athletic Club “Best Gym” and “Best Personal Trainers” View awards here

Fashion 5.0 Magazine – “Work it Out – Getting Fit Never Looked So Fashionable” The Fitness Issue, February 2012

Published: February 28, 2012
Fashion 5.0 Magazine – “Work it Out – Getting Fit Never Looked So Fashionable” The Fitness Issue, February 2012
Fit Athletic Club is featured in the February 2012 issue of Fashion 5.0 Magazine View the spread here Watch the photoshoot video here

Downtown News – “Business Owner, Nonprofit Founder Helps Nourish a Healthy San Diego” January 2012

Published: January 19, 2012
Downtown News – “Business Owner, Nonprofit Founder Helps Nourish a Healthy San Diego” January 2012
Fit owner Scott Lutwak nourishes East Village and extends a helping hand to the homeless population of San Diego. View article here

Club Industry Magazine – “Member Perks Part of Growing Club Trend” November 2010

Published: November 4, 2010
Club Industry Magazine – “Member Perks Part of Growing Club Trend” November 2010
“Fit Athletic Club, San Diego, is passing on the “perx” to its members. With about 180 business partners in tow and another three to five partners scheduled to join the Fit Perx program every week, Fit is an example of a growing trend in which clubs offer discounts to their members through business partnerships…” View article here (scroll down to bottom of page)

Club Industry Magazine Cover Feature – “Design Discoveries” August 2010

Published: August 14, 2010
Club Industry Magazine Cover Feature – “Design Discoveries” August 2010
Fit Athletic Club San Diego makes the cover of Club Industry Magazine.  Article “Design Discoveries: Unique design elements and locations help club owners boost retention and attract members” pages 54-56. View PDF

DiscoverSD.com – “New Fit Perx Card at Fit Athletic”

Published: March 15, 2010
DiscoverSD.com – “New Fit Perx Card at Fit Athletic”
An old gum wrapper, dated business cards, your lucky penny…if these are the most impressive items in your wallet it’s time to spiff it up a bit with a personalized black Fit Perx card that shows off your savvy mindset and buff biceps at the same time. A simple flash of a Fit Perx card grants you discounts of 20% or more at some of your favorite San Diego restaurants and businesses… Read more here

FOX 6 News with Ruben Galvan

Published: September 9, 2008
FOX 6 News with Ruben Galvan
San Diego local news reporter Ruben Galvan tries out the new Cardio Strip group classes with Fit members and learns moves & techniques that raise the heart rate and make you lean & toned! View Video Clip 1 View Video Clip 2 View Video Clip 3

San Diego Magazine “Best of San Diego” Issue

Published: August 3, 2008
San Diego Magazine “Best of San Diego” Issue
Fit Athletic Club – San Diego is recognized as “Best Posh Pilates Place” – “Once you’ve stretched, cycled or sat lotus on the shaded patio overlooking Petco Park, you’ll know you’ve arrived… View PDF

Houston Business Journal – “Fit Athletic Club Adds Muscle”

Published: July 25, 2008
Houston Business Journal – “Fit Athletic Club Adds Muscle”
Upscale boutique gym concept recently expanded to San Diego and is shaping up for further growth. Read the Article

Pacific San Diego Magazine – “A Perfect Fit”

Published: June 26, 2008
Pacific San Diego Magazine – “A Perfect Fit”
Workin’ it at Downtown’s Epic New Mega Gym – Fit Athletic Club. Photographed by Ming S. Wu View PDF

Nostika Magazine – “Martial Arts at Fit Athletic Club”

Published: June 19, 2008
Nostika Magazine – “Martial Arts at Fit Athletic Club”
The martial arts program at Fit Athletic Club is the perfect combination of jiu-jitsu, kick boxing and haganah. You get a full work out while acquiring greater agility, discipline and self defense techniques… View PDF

Ranch & Coast Magazine – “Gym Meets Country Club Meets Nightclub” June 2008

Published: June 1, 2008
Ranch & Coast Magazine – “Gym Meets Country Club Meets Nightclub” June 2008
High end club features a members-only lounge with computers, cardio equipment with individual plasma TV’s, eucalyptus steam rooms, dry saunas… View PDF

PinkPartySD.com – Breast Cancer Awareness Event

Published: April 17, 2008
PinkPartySD.com – Breast Cancer Awareness Event
Fit Athletic steps up to host The Pink Party and support its mission of increasing the awareness of breast health amongst a younger demographic. This event was awarded a Special Commendation by the City of San Diego for its activism and leadership in early detection and treatment of breast cancer. Watch video here

DiscoverSD.com – “San Diego’s First and Only Luxury Gym”

Published: March 24, 2008
DiscoverSD.com – “San Diego’s First and Only Luxury Gym”
Read all about why FIT will be the next big lifestyle staple in East Village. Read article here

San Diego Business Journal – “Gym Owner Thinks Urban Dwellers Eager to Get Slim Fast”

Published: March 17, 2008
San Diego Business Journal – “Gym Owner Thinks Urban Dwellers Eager to Get Slim Fast”
New Fit club features camaraderie, fire pit… View PDF

CitySearch – San Diego’s New Luxury Fitness Facility is Here

Published: February 1, 2007
CitySearch – San Diego’s New Luxury Fitness Facility is Here
Fit is San Diego’s NEW Premier Athletic Club located in the heart of East Village – Downtown San Diego. Watch introductory video here

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