As the flagship concept of URBN Restaurant Inc., one of San Diego’s most successful hospitality collectives, BASIC is consistently recognized as “Best Pizza” in San Diego by a number of premier local publications and has been featured in high profile media outlets such as The New York Times, MTV, and The Los Angeles Times to name a few. BASIC’s sister concepts include URBN Coal Fired Pizza in North Park, Vista, El Cajon, Del Mar, and Encinitas location. Established in 2006 and located in the heart of East Village in Downtown San Diego, simplicity and urban style converge at BASIC Urban Kitchen + Bar. Thin-crust brick oven pizza is the highlight on the one page menu, and a no-nonsense drink list and raw industrial design elements complete the massive 5,000 square foot restaurant and bar, which was converted from an authentic 1912 warehouse. By day, BASIC takes the locale back to its roots as a casual, contemporary enclave for visitors, young professionals, families and neighborhood regulars alike. By night, BASIC comes alive with an eclectic assortment of art shows, charitable events, and a booming weekend nightlife scene complete with some of San Diego’s hottest local DJs. As one of the few spots downtown to offer late night dining, BASIC’s kitchen remains open serving up fresh handcrafted pies until 2 am.