San Diego based swimwear & apparel line owned by Katie Loughridge. Each suit is hand made in Bali, and named after a southern California beach. We offer men’s & women’s swimwear, apparel, and accessories. Swell is more than a swimwear line, it is a beach lifestyle. We believe that you should take the time off, go on the vacation, travel the world, swim in the ocean, get your hair wet, show off your tan lines, meet new people, kiss a cutie, but most importantly; make it count.